Hannah Brenner Cureditor

What is image optimization and how does it affect SEO?

Have you ever heard of image optimization? With more attention turning to visual content, it can be a great tool!

Many people might just upload an image with the name it had when you downloaded it, but using keywords in those names can make a difference.

Imagekit said, "Image file name plays a significant role in image optimization for SEO so you should choose a proper keyword rich name for your image file."

Follow that up with a quality caption for an even bigger impact. Finally, make sure your image is a JPEG, PNG, or GIF and keep the file size as small as possible without losing quality. 

Image Optimization for SEO - 8 Must Know Tips | ImageKit

When Google crawls your web page, it also looks for the keywords in your image file name.For example, in above image, using “Moto G5s Plus Lunar Grey” as your alt text is good but using “Get Moto G5s Plus Lunar Grey at an affordable price now” is keyword stuffing.

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Monica PiccininnoDirector of Operations

Is page speed actually important? The short answer is YES. 

The Social Dribbler reported, "47% of consumers expect a webpage to load in 2 seconds or less and 40% of people will abandon a website that takes more than 3 seconds to load. So, if your website is too slow, it’s costing you money."

It's also important for ranking and search engine optimization. For example, if your mobile load speed is slow that could negatively impact your desktop rankings as well! 

Click the link for some great tips on how to improve your page load speed. 

20 Tips to improve your page speed for User Experience and SEO

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When a user’s browser requests files from your site, that request is routed to the closest server.Your network  might look something like this : If a user from South Africa visits your site, thir browser could download files from a [...]
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As Search Engine Journal said, "With hundreds of billions of webpages in Google’s index, you need to optimize your crawl budget to stay competitive."

You should be checking your website's crawl status at least every month or two. Check for errors and make sure everything is functioning properly. 

Mobile-friendliness is also really important for indexation, as well as regular content! 

Have you submitted a sitemap? This is a really important step that can definitely make a difference. 

Click the link for more great indexation ideas!

11 SEO Tips & Tricks to Improve Indexation

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It could simply be a result of your site’s technical structure, thin content, or new algorithm changes, but it could also be caused by a very problematic crawl error.Resolving these errors quickly will ensure that all of your target pages [...]
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Monica PiccininnoDirector of Operations

Want to learn more about search engine optimization? That's great! TechBuzNews put together a list of resources for those that want to study up! First, check out The Beginner’s Guide To SEO Basics by Moz. It's an in depth guide with ten chapters that will give you a great base of knowledge. Google also has a starter guide for search engine optimization - and they know it best! Once you're through those you can check out Search Engine Land's "What is SEO?" and the Complete Beginner’s Guide to Search Engine Optimization. Our blog also has a wealth of information. Happy reading!

How to Learn SEO in 2019 – Get Good Fast, Learn SEO Basics – 9 Rapid-Fire Resources - Technology

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The Guide consists of various aspects of search engine optimization like: If you are serious in digital marketing, then check out another well-researched guide on SEO by Search Engine Land.Another well researched and great resource for SEO basics is Buffer’s [...]
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