Ryan Henry President & Founder

Why High-Quality Content is an Essential Foundation for SEO Success

Search engine optimization is an ever-evolving field, and fashionable techniques and tactics regularly come and go. But behind all the complexity and hype one simple truth always remains: high-quality content is the foundation on which all SEO is built. Here are five reasons why.

1) Great Content Attracts Links

It's common knowledge that links are a vital piece of the SEO puzzle. The most powerful links are the ones you acquire completely naturally, without manipulation, payment, or subterfuge.

And where do these links come from? No one links voluntarily to poor content, nor to websites that provide nothing of interest.

If you create excellent content that engages your visitors, backlinks will be created almost on autopilot, and they'll arrive naturally in exactly the way search algorithms love.

2) Better Click-Through Rates

One of the most important quality signals Google measures is the click-through rate of the sites returned in its results. In essence, every time a searcher clicks on a link, this is counted as a vote for site quality and usefulness.

Google only wants to show quality sites that satisfy searchers, and so all else being equal, sites with high click-through rates will rise up the rankings.

The search results pages don't give you a lot of screen real estate to work with, but great content that clearly answers a searcher's query is a key way of provoking those essential clicks.

3) Larger Keyword Footprint

Having a large amount of content on your site gives you the scope to target a wider range of keywords. However, the days of 'cookie cutter' content quickly generated to target thousands of search terms are emphatically over.

If you want your site to retain any credibility with the algorithms, each piece of content must be useful and unique. There are no shortcuts - high quality is essential for increasing your search footprint.

4) Better Engagement

Great content pleases your website's users. They'll stick around for longer, browse more pages, and make more frequent return visits. All of this increased engagement sends powerful signals to Google that your site is worthy of a high rank, and it's very hard to achieve without genuinely valuable content.

5) More Crawler Attention

Lastly, regularly adding new content to your site keeps the search engine spiders coming back for more. You can expect deeper crawling and faster indexing, both of which are essential for maintaining your search exposure levels.

Of course, creating excellent content isn't easy or cheap. But if you want to enjoy the profitable benefits of high rankings, it's an essential investment for any online business.

Related Articles
Ryan HenryPresident & Founder
Building a successful and recognizable brand is never easy. As such, more and more companies are turning to the world of content marketing for assistance. When done well, content marketing is the perfect way to speak to provide your customer with vital information, tell them about your plans for the

How to Use Content Marketing to Help Your Brand Stand Out from the Crowd

Building a successful and recognizable brand is never easy. As such, more and more companies are turning to the world of content marketing for assistance. When done well, content marketing is the perfect way to speak to provide your customer [...]
Read Article
Hannah BrennerCureditor
Content writers, if we’re doing it right, make businesses lots of money, because words are what drive sales on the web.I don’t care if you’re writing a sales page, an email sequence, a white paper, a video tutorial, a podcast script … literally any words that you arrange for a business purpo

Why content marketing is an important skill

http://www.copyblogger.com
Some people say that content marketing is a "soft skill." We disagree. Content marketers use a variety of really important skills to make an impact. They reach their target audience, drive sales, and make those conversions.  Copyblogger said, "No matter [...]
Read Article
Monica PiccininnoDirector of Operations
Content marketing provides three times the leads of paid search advertising, according to data from the Content Marketing Institute. Many businesses already understand the importance of a content strategy, dedicating resources to blogging and third-party publishing. Simply developing new content, th

7 Simple Ways to Supercharge Your Content Marketing Strategy

Content marketing provides three times the leads of paid search advertising, according to data from the Content Marketing Institute. Many businesses already understand the importance of a content strategy, dedicating resources to blogging and third-party publishing. Simply developing new content, [...]
Read Article