On-page SEO is one of the most important aspects of a successful SEO strategy. It tells search engines what your website and web pages are about, which then helps them decide how to rank your site. It can lead to a significant increase in traffic, rankings, and leads.
In contrast, non-optimized pages can make it difficult to rank higher in the SERPs, no matter how many off-page SEO activities you undertake. If you haven’t optimized your on-page SEO, now is a great time to start. Be sure to check out this article by Forbes for some great tips.