Let's talk about organic search.
What is it? Why is it important? How is it measured?
These are all important questions to ask when learning about SEO and increasing traffic to your website. So, let's dive in!
What is organic search and why is it important?
Basically, organic search is a search engine result that isn't paid for. Instead of being a paid ad, it shows up on Google because it is relevant to the search.
As Search Engine Land said, "The issue with paid referral sources, whether Google AdWords or Facebook Advertising, is that the traffic only lasts as long as you feed the meter. Pull your money, and you will see an instant dip in traffic."
This is why SEO and content creation is important. As you invest in SEO you build the relevant content on your website and increase your organic search traffic.
How is organic search measured?
You can use Google Analytics and Google Search Console to measure organic search.
Within Google Analytics, check the organic search channel report regularly.
Practical Ecommerce suggested, "You can, however, supply more accurate keyword data to Google Analytics by linking to Google Search Console. That data also includes ranking position, impressions, and Google’s landing page. You’ll know how searchers see your organic listings and which pages they see next."
Remember, unlike paid ads SEO takes time. If you're willing to be patient and keep working towards your organic search goals you will see results!