When it comes to content marketing and SEO, many business owners think they need to hire in-house staff to get the job done right, but this isn’t the case. Outsourcing your content and SEO needs can be a much more cost-effective option in the long run.
An agency can provide all of the resources necessary (including people power) for a fraction of the cost of hiring in-house staff. Not only will you save money – you'll also get better results because an agency has the infrastructure in place to help your business meet its goals.
In this blog, we’ll review how outsourcing SEO and content can help better position your business to achieve its goals. But before we dive in, let's review the basics of what outsourcing SEO and content work looks like.
Outsourcing Your SEO and Content Development
When looking to outsource your content and SEO needs, you can expect to work with an agency to develop a strategic SEO and content plan to help your business meet its goals. This should include keyword research, blog writing, on-page optimization, link building, and more.
The agency you work with should always be transparent with you about what they're doing and why, so you can feel confident that your investment is paying off. They should also provide monthly reports that clearly demonstrate any progress made.
Now that we've established what you can expect with SEO and content outsourcing, let's explore some of its top benefits.
Top Benefits of Outsourced Content and SEO Services
Cost
Cost is a major concern for businesses, and rightfully so. Hiring in-house staff can be expensive, especially if you need to hire multiple people – such as a digital manager, SEO expert, and content writer – to cover all of the necessary bases. Aside from regular wages, you'll also need to consider the costs of recruitment, training, and even benefits. When you outsource these needs to an agency, you only have to pay one bill – and a flexible agency should be able to provide all the services you need for the cost of one in-house salary.
Outsourcing your content and SEO needs also allows you to scale up or down and change writers as needed. This is much more difficult with in-house staff, as you may be locked into certain contracts or agreements. So, when your traffic skyrockets and you just can't keep up with the demand for new content, you can quickly scale up your service without the added tasks of onboarding and training.
Time
Another reason to outsource your content and SEO needs is time. Creating quality, SEO-optimized content takes time that most business owners and existing employees simply don't have. By outsourcing these needs, your team can continue to focus on running the day-to-day operations of your business while someone else takes care of generating quality content.
Proven Processes
When you outsource to the right agency, you're tapping into proven processes that drive results. Agencies have years of experience and know what works (and what doesn't). You can trust them to get the job done right and help you achieve your desired results.
Reporting
When you work with an established agency, they'll provide you with detailed reporting that can help you track your progress and ROI. For example, they may provide monthly or quarterly reports that show how your website is performing and what keywords you're ranking for. This can help you fine-tune your overall marketing strategy and ensure that you're on track to reach your goals.
Expertise
One of the biggest advantages of outsourcing your content and SEO needs is tapping into a team of experts. Agencies take care of all the hard work of screening and hiring the right talent, such as subject matter experts and SEO specialists with years of experience and proven track records. This level of expertise is invaluable and often difficult to find in-house.
Results
Ultimately, you outsource your content and SEO needs to get results. And when you work with the right agency, that's exactly what you get. Through the proven processes and industry expertise we touched on earlier, they'll help you drive traffic to your website, generate leads, and then convert those leads into customers.
In summary, outsourcing SEO and content can help you grow your business by giving you access to the latest trends and strategies. There’s no one-size-fits-all solution to content and SEO, but with the right agency on your side, you can be sure that your efforts are always on point.
Are You Ready to Outsource?
If you're ready to take your content and SEO needs to the next level, Cureight is here to help. We specialize in helping B2B companies increase their traffic and leads by implementing expertise-driven, proven solutions. Contact us today to learn more about how we can help.
