SEM: Why Paid Search Pays Off

What if there was a guaranteed way to immediately increase your search engine exposure?


Search Engine Marketing (SEM), also known as Paid Search Marketing, allows you to buy ad space at the top of Google’s Search Engine Results Page. It puts you in control of what users see when they look up your business or search for the products and services you provide.


SEM is a powerful tool that puts your website’s content at the forefront of where your potential customers are searching on Google. The best part? You only pay when a visitor clicks your ad and is taken to your landing page. This makes paid search one of the most effective ways to advertise online.

What Is Search Engine Marketing?

SEM is different from SEO in many ways, although both strategies work hand-in-hand to promote your website and increase your online brand awareness. SEO focuses on optimizing content and the technical quality of your site to earn higher rankings for organic (non-paid) search results.


SEM ads appear at the top of the page, and are purchased through a bidding process that factors in the maximum bid you’re willing to pay per click, as well as the relevance of the webpage that users will be taken to. The more you’re willing to pay and the more relevant your content, the higher up your ad will be.

Is SEM Right for Your Business?

Unlike many types of traditional advertising, SEM allows you to customize your ads in real time, reach users who are more likely to buy, and provide you with precise data that helps you understand the return of your ad spend. These tactical advantages are just a few of the reasons why many businesses are turning to Paid Search Engine Marketing as the primary method to drive traffic to their website.

Here’s how SEM can help grow your business:

  • First page exposure in the top 3 ads on Google and Bing
  • Quickly increase your presence and reach on search engines
  • Immediate and consistent traffic to your website
  • Geo-targeting that allows you to reach potential customers in specific locations
  • Retargeting that keeps your brand at top-of- mind awareness for past visitors of your website as they continue to browse the web
  • Ad copy tailored to your brand message and optimized for high click-through rates and user engagement
  • A/B version testing and analytics that let you see which ads convert the best and give you the greatest return on your investment

Search Engine Marketing Solutions Tailored to Your Goals

Launching a successful SEM Campaign is all about selecting the keywords that are most relevant to your business.


Cureight is your experienced SEM Solutions provider. Using a proprietary keyword management system, we set up your campaign and ad group structure to maximise the variation of your most important keywords, while driving down your cost-per-click and maximising your conversions.

What Can Cureight Do for You?

Our Paid Search Experts believe in transparency, so you’ll always know how your ads are doing and how your budget is being spent.

Depend on us to:

  • Ensure your ad budget isn’t being wasted
  • Continually optimize your Quality Score and improve the click-through rate of your ads
  • Filter out costly and irrelevant keywords by implementing an exhaustive list of negative keywords
  • Demonstrate a strong ROI that maximizes your search exposure

Learn More

Want to immediately increase your brand awareness and search engine reach? Contact us today to discuss how Paid Search Engine Marketing can put your content in front of the people who are actively searching for what you have to offer.