Just dipping your toes into writing for SEO? Not sure where to start? Not to worry, we have resources! Joost de Valk and and Marieke van de Rakt are definitely thought leaders in this department, and Marieke put together a very comprehensive article to help! She said, "The very first step of SEO copywriting has little to do with writing – you first need to decide what you're going to write about. Which topics do you want to be found for?" Click the link, work your way through the post, and you'll be copywriting before you know it! The very first step of SEO copywriting has little to do with writing – you first need to decide who your target audience is, what problem you are solving for them and what value you will offer them in the content.
SEO copywriting is both a key element and a big challenge in every SEO strategy. As search engines spider web pages, the content of your website should be fine-tuned to the - ever-changing - algorithms of search engines. You should also write clearly so that your audienRead More