Every business needs to ensure they always have new clients through consistent lead generation. Effective Search Engine Optimization (SEO) strategies can help you achieve this.
SEO improves how your website appears in search engine results for phrases relevant to your company. Two of the main goals when optimizing a website are:
- To make sure it appears at or near the top of search engine rankings whenever a user searches for anything related to what your company offers.
- To make sure your website converts visitors into leads and sales.
Below, we’ll discuss some best practices for businesses looking to increase their lead generation through SEO.
The Connection Between SEO & Lead Generation
Online marketing, SEO included, is part science and part art form. If you can understand how users interact with your website and convert them into leads quickly, it’s a very profitable strategy. Research shows that SEO leads have a 14.6% close rate, which easily outranks the average outbound lead close rate of under 2%.
When it comes to lead generation through SEO, there are certain actions you can take to increase traffic and visibility to your site. Paid search engine optimization (PPC) is one way; this is where you pay for sponsored links that appear above or beside the unpaid (organic) search results. However, PPC can be expensive.
A better option is to focus on optimizing your website to improve organic search rankings so you don't have to pay for each visitor. If your website isn't optimized for search engines, it means lost traffic and leads – which inevitably means fewer conversions into sales.
SEO Basics for Businesses
Here are some ways you can use SEO to increase leads for your business:
Add a Blog
Businesses that blog receive 97% more inbound links, which tells search engines that your company's website is valuable and trustworthy. In addition to that, providing valuable, knowledge-based blogs to your visitors is a great way to build a relationship with them and keep them coming back to your site.
Improve Your Site's Load Speed
People want information quickly, so make sure your site loads as quickly as possible. Google has confirmed that sites ranking high in search results tend to be faster than those lower down the rankings.
Keep Content Fresh
If you already have a blog, update your old articles by rewriting them and optimizing them with SEO best practices. Not only will this increase the amount of traffic your site receives, but it’ll also help you build authority.
Skyrocketing Your Leads with SEO
SEO can have a profound impact on your business’s bottom line, but it isn't a one-size-fits-all solution. Every business has a unique offering and unique customer base. That’s why it's important to partner with an experienced SEO content agency that can analyze your website and business goals to devise a plan that works best for you.
At Cureight, we help businesses create optimized content, update their website, and rank higher in search results. Our fully managed services are designed specifically for businesses that want to increase their traffic and leads. When you leave it to us, you have more time to focus on scaling your business while we focus on optimizing your website.
Contact us today to get started.