Seasonal blog content can be a fresh and engaging way to connect with your target audience. By writing about topics relevant to the current season, you can show your readers that you're tuned in to their needs and interests. Seasonal content can also be used to promote your brand, products, or services in a way that’s relevant to the current season.
Many companies avoid seasonal content, fearing it will quickly become lost and outdated. However, by optimizing it for search engines and promoting it on social media, you can expand its reach and potentially generate more leads. Seasonal content can also be repurposed and reused in future marketing campaigns. With a little effort, you can turn seasonal content into a powerful marketing tool.
Read through this blog by Search Engine Land for more information on seasonal content marketing.