It's simple: you want to present yourself in the best light and psychology can help you do so.
In reality you probably already do this. For example, you can strategically frame your content to influence how the reader sees you. This article gives the example of saying 8/10 doctors recommend us instead of 2/10 doctors don't recommend us. Make sense? Put your best foot forward!
Another way you can use psychology to your advantage is by presenting your brand in a way that is relatable to a human. Lean Labs said, "Because most engagement is online, the first thing you need to do is humanize your brand with your attractive character."
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