SEO is a means to get your website in front of the right people. But what happens when they find you? How do you turn them into customers? That's where aligning your efforts with the customer journey comes in.
The customer journey is the path that someone takes from discovery to purchase. Your SEO strategy should be designed to help them along every step of the way. By aligning your SEO strategy with the customer journey, you can ensure that your website works as hard as it can to turn visitors into customers.
This article by Search Engine Land explores how you can use the customer journey to enhance your SEO efforts.