Social media marketing changes quickly.
In fact, the number of social media users has almost tripled since 2010!
Keep up or get left behind! Here are three trends to look out for in 2020.
1. Ads on Tik Tok
Tik Tok seems to be the next big thing and advertisers are taking notice.
PR Trend reported, "The average user now spends around 45 minutes per day on TikTok, according to Fast Company, which is more time than users spend on Facebook. TikTok will probably siphon incremental ad budgets away from Facebook, as momentum keeps swinging in the new network’s favor."
Expect to see this network grow even more in the next year.
2. Instagram Likes
Instagram is beginning to change the way "likes" work on the platform.
Entrepreneur said, "Instagram is the latest in a long list of social media sites seeking to make likes less prominent. You will no longer be able to see the number of likes other Instagram posts get, although you can still see likes on your own posts."
How will this affect the way users interact with posts? Will it change the way you use Instagram?
3. AI Messaging Bots
Have you tried using chatbots?
Click Z said, "The bigger the audience you need to talk to on social media, the bigger the needs to be responsive as fast as possible. That’s why a new report from Gartner projects that 85% of all customer interactions with brands will be automated by 2020."
What new trends will you try in 2020?