Not all content is the same!
In fact, there are so many different types of content you could be using to drive traffic to your website.
Here are three of those different kinds of content and how they help with SEO.
If you know anything about SEO, this one shouldn't surprise you.
Written content and regular blog posts are a pillar of search engine optimization!
By creating engaging content and integrating valuable keywords, you can increase your rankings. If you haven't already, you should definitely start to include blogging in your SEO strategy.
2. Visual Content
Did you know that different types of visual content can help with SEO, too?
This category includes video, images, infographics, and more!
Visual content is highly engaging and can encourage visitors to stay on your website. Additionally, videos and infographics especially can lead to backlinks which are great for rankings!
Podcasts are blowing up lately, and they have the added bonus of being great for optimization.
MarTech said, "Creating podcasts is really no different to other content, it’s simply audio instead of video or written word. Due to the demand, podcasts are a good source of traffic and will positively impact your SEO rankings."
Combining the three
If you really want to get the most out of your work – combine all three!
Sit down to create and record a podcast, but video tape it as well. Then, transcribe it and include the text on your website. This way, you get the benefits of all three in an ultra-efficient way!