November 27, 2019
Monica Piccininno
Transforming and re-purposing your content

So, you wrote a great piece of content. 

 

Don’t just let it sit there!

 

You can do more with your content to help your website rank better and increase conversions. 

 

Today we have two great ways for you to get more from your content!

 

1: Turn your blog post into a podcast

 

A great article or blog post can also make a great video, and it’s probably easier than you think!

 

Moz said, “How easy would it be to take this long-form piece and to make it into an audio option or a podcast even, allowing your visitors maybe another option when they get to this page?”

 

Do this on a weekly basis and you’ll have a whole playlist!

 

2: Make your content into a video

 

A great article or blog post can also make a great video, and it’s probably easier than you think!

 

If you’re not comfortable on camera, powerpoint slides with audio are also an option.

 

Inc suggested, “Then, post it to YouTube, LinkedIn, Twitter and Facebook. If you want to take it a step further, you can break the video down into small segments and publish those clips across Instagram as well.”

 

Pro tip: create a video using slides and audio. Then with a few tweaks you can use just the audio for the podcast!