While it seems like a simple topic, there is actually a lot of debate on content length best practices.
What is the best content length for SEO?
The answer might change depending on you and your goals. Let's dig into this topic with two questions to ask yourself!
1. What is sustainable for you?
This is a good place to start.
Be honest with yourself, how much time can you and your team realistically commit to writing?
While it's true that longer articles usually perform better, that doesn't mean they are the only option.
As Neil Patel said, "There aren’t many people who can plop in their chair, bust out a 2,000-word article in an hour, and get on with their day. For most of us, it takes a solid two or three hours to create a piece of good content that hits the 2,000-word mark."
Assess your schedule and decide how much of your day you can spend writing.
Then ask yourself this next question.
2. What's your writing comfort level?
It's good to push yourself out of your comfort zone sometimes, but are you ready for a 2,000 word blog post?
Writing is a skill that takes practice over time. If you're still working on your writing skills, don't be afraid to start with shorter blog posts!
The quality of content is more important than the length, so take the time to build yourself up.
Don't get bogged down by all the content length requirements out there. Shorter content is better than no content – just write!