February 4, 2020
Hannah Brenner
Two tips for data-driven content

Using data to drive your content strategy might sound intimidating, but it’s not!


Including facts and statistics can strengthen your writing and help you build trust with your readers.


So, let’s start with the basics.


What is data-driven content?


Buzz Sumo defined it by saying, “Data driven journalism typically follows a process of finding data, filtering data, analysis and visualisation, and finally telling the story. Visualisations in the form of charts and images is often a core part of the story telling.”


In some sense, you as the writer have the job of a translator.


Do the research, analyze the information, and create content from it that tells the story of the data in a way everyone can easily understand.


How to start writing data-driven content


Now that you know what data-driven content is, it’s time to get started.


First, decide on a general topic and start doing some research.


Then, really look at the data. Does anything stick out as interesting or contradictory? Why? Does anything surprise you?


Those are the stories to zero in on.


Alternatively, you could do your own experiment and report on your own findings!


This step will probably take some practice, but it’s worth the work.


Finishing touches


The finishing touches on your data-driven content are your headline, your visuals, and your keywords.


As Neil Patel said, “Remember that the data can be in the form of numbers, a story, text, web page, or images that explain the outcome of an experiment. This will help a potential customer to make data-driven decisions.”