Beginning your journey in search engine optimization can be intimidating, but it's very manageable if you take it step by step.
At its base, SEO is about boosting website traffic and improving organic reach by ranking better on search engines.
To begin your SEO education, research the market competition for your website. Then learn about keyword research and what optimization really looks like.
Once you're comfortable with those terms, move on to learning about on page SEO, link building, and content marketing as a whole.
If you reach that point you're well on your way to becoming an SEO expert!