July 2, 2019
Hannah Brenner
Update on the Instagram Explore ads

Have you heard that Instagram is going to have ads on its Explore feature?

AdAge said, "The sponsored posts are not visible in the top Explore gallery, which is the first page people see when they enter the section. The ads only appear when a viewer clicks deeper into Explore, after choosing a video and then scrolling through the newly generated feed of videos."

It will definitely be interesting to see how this plays out. Instagram is a major advertising space right now, so any change is big news. Would you advertise this way?

Here's how Instagram's new Explore ads will work

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