January 21, 2020
Hannah Brenner
Using video in your content marketing strategy

Video is a valuable addition to any content marketing strategy. 

Not only is it engaging and multifunctional, video marketing is actually proven to increase conversions. 

Business.com reported, "According to a study from WowMakers, video on a landing page can increase conversion by at least 80%. Additionally, 40% of consumers believe video increases their likelihood of purchasing a product on their mobile device, with 76% of marketers claiming video produces more conversions than any other type of content."


Here are two more reasons why you should consider video. 

1. Double the impact

You can get twice as much out of your content by taking your blog posts and turning them into a video or the other way around. 

Business 2 Community said, "Think about filming your post instead of writing it (or do both), and you’ve easily increased the odds of that info reaching more visitors."

2. Diversifying content/channels

Creating video content opens up a lot of opportunity to reach more people on different channels and diversify your content. 

If you think your pages are getting stagnant, repetitive, or stale then video content might be exactly what you need to shake things up!

You can also utilize video on more platforms like YouTube and Instagram TV (IGTV).

As Business.com said, "Instagram Live is generally used as an extension of a person's or business's photos, providing Q&As, behind-the-scenes insights and short chats with the audience."


How could you use video to enhance your content marketing strategy?