February 21, 2020
Hannah Brenner

Ways to fix your social media strategy

Is your social media strategy a little lackluster these days?

Are you trying your best but not seeing results?

Here are a few mistakes you might be making and a few ways you can step it up. 

Start with your target audience

If you don't know who you are trying to reach, how are you going to succeed?

Spend some time crafting a few customer profiles. See if your ideal customer lines up with your followers and the people you are targeting. 

Find your niche and match it up with those most likely to get you those conversions. 

Don't post just to post

We get it, keeping up with a social strategy can be a chore. 

That doesn't mean you can stop striving for engagement on your social channels!

If you're posting consistently, that is great! Now take it one step further and work on that engagement. 

Reply to comments, engage with other brands, and speak to your followers!

Along with that. . .

Post valuable content

This might seem obvious, but it's always good to take a step back and really look at what you are posting. 

Business.com said, "Your social media marketing strategy will likely fail if you’re not consistently sharing valuable posts and content. There are endless types of content you can share with your subscribers."

There's no specific formula. Fixing your social strategy comes down to investing your time and energy into making your channels stand out!