Do kids know anything about SEO? Probably not, but they do search on Google and we can absolutely learn from their thought processes. Google told some children to use the search box and find out what dolphins eat. What they found was interesting – some kids chose to look for pictures of dolphins eating and discern for themselves what the dolphin eats based on photos rather than reading text. Moz noted that, “Some common misconceptions they found some kids thought that the search suggestions, so the drop-down as you start typing, were the answers, which is bit problematic.” What is your search style? How do you problem solve when you’re not finding the answers you want? What problems might your potential leads have when searching for your business?
What Do Dolphins Eat? Lessons from How Kids Search - Whiteboard Friday
Kids may search differently than adults, but there are some interesting insights from how they use Google that can help deepen our understanding of searchers in general. Comfort levels with particular search strategies, reading only the bold words, taking search suggestRead More