January 14, 2020
Hannah Brenner
What is organic traffic and how do you grow it?

Organic traffic is an important concept in SEO. 

Today we're going back to basics!

What is organic traffic?

To define organic traffic, let's start with what it is not

Organic traffic does not come from paid ads. 

Smart Bug said, "For the most part, though, organic traffic is driven by SEO. The better you rank for competitive keywords, the more organic traffic will result. Websites that consistently create content optimized for search will see a steady increase in organic search traffic and improved positioning in search results."

Basically, this is the goal with SEO – increasing organic traffic and quality leads!

How do you grow organic traffic?

To put it simply, SEO!

After making sure your website is secure and in good working order, you'll want to do keyword research. 

Neil Patel said, "If you want to drive organic long-term organic traffic, you’ve got to target long-tail key phrases."

Keyword research and implementing those long-tail keywords in quality writing is a solid strategy to ranking better and increasing your organic traffic from search engines. 

Click here for some tips on starting with keyword research!

Then, work on link building, or increasing the number of external pages that link back to your website. 

Moz said, "Tie in your link building strategy with your content marketing strategy. Work out how you will be building high-quality links via outreach and also by integration with your content strategy."

Stick with these tips and you're well on your way to more organic traffic and high quality leads!