November 30, 2021

Working With an SEO Agency: 4 Things to Expect

If you could use some help managing your content and optimizing your website, working with an SEO agency is a great idea.

Nearly 60% of marketing executives believe their most effective SEO strategy was on-page content development. This fact clearly shows why SEO agencies are a helpful tool in the back pocket of any company wanting to strengthen its online presence.

Essentially, an SEO Agency helps you produce content and helps your website rank higher in search engines so your business gains visibility and traffic.

Before working with an SEO agency, it's important to know what exactly they can offer. Below, we’ll dive into what to expect from an SEO agency.

SEO Research

SEO experts can perform keyword research and competitor analyses. They'll be able to give you an idea of how popular certain keywords are so you know which ones you should be targeting for higher rankings. The agency should also provide you with a document of their findings and recommendations.

Search engines prioritize content based on specific keyword searches related to a product or service because it helps them determine what a person is looking for when they search. Knowing your target keywords will make it easier to understand how and why the agency is optimizing your website in certain ways.

Subject Matter Experts

A good agency should have subject matter experts on staff to provide you with the information needed for optimizing your website. This prevents having to hire additional employees or outsource work. As a result, having this expertise in one place can save you a lot of time and money.

An SEO agency will have various team members available to support your website – this could include writers, developers, or production support, to name a few.

With the right SEO strategy, keywords, and subject matter writers, you’re offering valuable information related to a user’s search. Search engines love this.

Content Management

SEO agencies can handle all content planning, development, and scheduling for your company. They'll create content based on your niche and target keywords. They can help write better headlines, titles, and meta descriptions to make your website rank higher on search engines.

In addition, working with an SEO company means being proactive when keeping content fresh and relevant. They should have several ideas for blog posts to be uploaded onto your website regularly in a way that keeps visitors coming back for more. It’s important to keep your website full of unique content.

Keyword Rankings and Traffic Reports

Lastly, an SEO agency should provide regular reporting on how things are going with your website and what to expect in the future. They can provide reports on your website's rankings for various keywords, the number of visitors it gets, and more.

The agency essentially acts as a marketer within the company, looking at statistics and analytics about where traffic is coming from as well as which keywords are working best. This shows you what is working with content optimization and ensures that you know what is going on with your website.

The Bigger Picture

Working with an experienced SEO agency means not having to hire internally for your website and content creation efforts, saving you both time and money.

As SEO continues to grow more complex, companies need to understand the importance of content and keywords to improve their website rankings. If this sounds like the kind of help you're looking for from an agency, then you're in the right place.

At Cureight, our team of SEO experts, developers, and subject matter expert writers can help you with your online marketing efforts and increase the visibility of your business through optimized content targeted to people looking for what you have to offer. Each client is assigned a dedicated Production Manager and SEO Expert to ensure the success of their content.

By having our team manage your content efforts, it'll be easier for you to focus on other areas of business development while we ensure that your website is getting the best results possible.