Are you using Instagram efficently?
Socioblend said, "Get ready to be searched by users, therefore add specific keywords in the bio to make the profile optimized for the searches. However, there is a limit of 150 characters for bio, still, you have to manage and come up with the best."
Although Instagram is photo based – the captions are also very important. Write quality content to connect with your audience and properly supplement the photo.
There's also a wrong way to market on Instagram – don't set your page to private or forget to utilize hashtags.