September 17, 2018
Hannah Brenner
How Pinterest can contribute to your online presence

Pinterest is becoming a very valuable tool for ecommerce and reaching new audiences.  While much of its base is still very product based, even some businesses that market services are using the tool to reach new audiences. Smart Brief said, "With a platform that more closely resembles Google than it does a social feed, Pinterest has completely changed how consumers shop online. Pair this with content longevity and advanced reporting capabilities, and it's easy to see why so many marketers are turning to Pinterest to reach today's consumers." If you aren't using Pinterest, how could it work for you? What kinds of interesting, shareable images would represent your business and your brand well?

Why brands should pin their hopes on Pinterest

As a result of the platform’s rapid growth and investment in brand-creator relationships, creators are prioritizing Pinterest over other platforms. Here are some of the other benefits that the platform provides to brands and creators alike:

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