If you're running a business website, it's important to remember that your content is one of the most important elements. If you have poorly written content, visitors are more likely to leave your website faster. If you have informative and engaging content, they’re more likely to stick around longer and engage with your brand.
In addition to keeping people on your site, quality content is also important for search engine optimization. If your website has high-quality content with relevant keywords, it's more likely to rank higher in search results. This means that potential customers are more likely to find your site when they're searching for the products or services you can offer them.
Creating quality content can be a challenge, but it's worth the effort. Take the time to create quality content, and you'll see the results pay off in a big way. Check out this blog by Search Engine Journal for a great starting point: some mistakes to avoid when writing website copy.