If you have an Instagram page for your business, you should also have a plan!
Social Media Examiner said, "Whether you’re a small business or a big brand, using a publishing calendar to plan your content will help you reach your objectives. It will also save you time in the long run and generate better results."
Your plan should also include a theme, color/filters, your voice, and how it ties in with your branding strategy. This is especially important if multiple people work on the account!