How do you use psychology to your advantage for conversions?
First of all, start with the UX! People like websites that are easy to understand and navigate.
It's also a good idea to not have too many options. Entrepreneur explained this with information about the brain. "When offered excessive choice, it ends up getting overwhelmed, and decision paralysis occurs, which hinders the decision making capacity."
Also, make it urgent! How many times have you bought something because a sale was about to end?
Click the link for more ways you can use psychology!