SEO changes quickly, and a lot can change in a year!
However, even with all these changes we can still always learn from the past as we move into 2020.
Here are three things we learned in 2019.
1. Three Google Core Updates
There were three Google core updates in 2019 – March, June, and September.
A big change this year was in the announcements!
Search Engine Land said, "One big change in 2019 was that Google began confirming and even preemptively notifying users about core updates. It also started naming them."
Click the link for more detailed information on Google core updates in 2019!
High quality content has been extremely important for some time now, but this is especially true with the October BERT algorithm update.
Business 2 Community said, "You can’t directly optimize for BERT, make sure you’re targeting long-tail, conversational keywords that align closely with the purpose of the page. Because Google now understands how words like “to” or “with” modify meaning, you’ll need to be mindful of the terms you choose to target."
3. Mobile First Indexing
Mobile first indexing was a big topic this year, especially since July.
Search Engine Land reported, "All sites previously unknown to Google prior to July 1 are now indexed using mobile-first indexing. However, older sites are still being moved over to mobile-first indexing when Google deems them ready."
If we've learned anything overall, it's that you need to be adaptable in SEO. What changes will 2020 bring?