Have you ever heard of YouTube SEO? It's not actually related to your rankings on Google. YouTube SEO is about taking steps to have your video rank higher on YouTube's website or app! Some things YouTube uses to rank videos are video views, watch time, search keyword matching to the title of the video, shorter titles with keyword-rich descriptions, keyword tags, and specific video lengths. The video length one is particularly interesting because you can choose what you want to optimize for. Moz reported, "10 to 16 minutes in length tend to do best in the rankings. Under two minutes in length tend to be very disliked by YouTube's audience. They don't perform well. Four to six minutes get the most views." Keep these things in mind when posting to YouTube!
YouTube SEO: Top Factors to Invest In - Whiteboard Friday
So I was lucky enough to be speaking at the Search Love Conference down in San Diego a little while ago, and Justin Briggs was there presenting on YouTube SEO and on a very large-scale study that he had conducted with I think it was 100,000 different video rankings acroRead More