July 29, 2020
Monica Piccininno

Are you pruning your content?

What is pruning content? 

You can actually think of it like pruning a plant.

Sometimes, in order to keep a plant in healthy, beautiful shape you need to prune back the old leaves that are no longer needed. The same is true for content. 

What old content should be removed? 

We should start by saying that not all old content should be removed. 

One advantage of content marketing to drive traffic is that it builds over time as more articles get added – you definitely don't want to lose that. We will talk about re-purposing content later. 

However, there are times that you should go back and remove old content. 

SEO is constantly updating and changing. Strategies that were useful in the past, like keyword stuffing, could actually cause penalties today. 

Search Engine Journal said, "In other words, you want Google and other search engines to see the content they can trust – not the old stuff you’re no longer proud of. . . It’s time to weed out the old and polish up the new, especially during a time when everyone is looking for information they can trust."

What content to weed out or update

Any content with outdated strategies that now cause penalties should definitely be either removed or updated. 

One example of an article that could be deleted would be if you wrote an article about a now-defunct social platform like Vine or MySpace. Anything that is irrelevant now and can't be easily updated is a contender to be removed. 

However, re-purposing or polishing old content is a better option whenever possible. 

What old, outdated content is lurking on your website? Go prune it!