January 10, 2023

How Brand Identity Affects Customer Perception

Every aspect of your business ultimately determines how customers perceive you. Everything from company culture to customer service is building a reputation of your brand in your customer’s minds.

By understanding what your brand identity really is, you can use it to your advantage to better connect with your audience through marketing and content efforts.

This branding crash course video dives into this topic in more detail, providing great insight into what branding is and isn’t.