Potential changes coming to Instagram

Instagram is working on some new updates that marketers should know about.  Search Engine Journal reported, "Instagram has been found testing several upgrades to stories that include a layout mode, new boomerangs, and redesigned icons." This will be especially helpful […]

Top tips for the Instagram algorithm

Instagram is a major platform for advertising in 2019. If you want to maximize your reach, you need to know how the algorithm works.  The Instagram app has an algorithm just like Google, and theirs also focuses on quality and […]

Why you should have a plan for your Instagram page

If you have an Instagram page for your business, you should also have a plan! Social Media Examiner said, "Whether you’re a small business or a big brand, using a publishing calendar to plan your content will help you reach your objectives. […]

What do “impressions” actually mean on Instagram?

If you're using Instagram for you business, it helps to know what the word "impressions" means.  Hubspot said, "Impressions measure the number of times your post or ad appears to users." Seems simple enough! However, you also have to consider if […]

Standing out on Instagram

I'm sure you've heard – Instagram is all about creating your very own aesthetic.  Hootsuite said, "Your Instagram aesthetic is the first thing potential customers will notice when they check out your brand’s profile. The colors, layout, tone, and overall […]

Did you miss the Facebook reach estimates? They’re back!

Facebook has brought back an old feature where they would show reach estimates for custom audiences in ads.  Marketing Land reported, "The company removed the tool in March, 2018 when researchers at Northwestern University discovered a vulnerability that made it possible to […]

Don’t do this on Facebook

Facebook is not impressed with overly exaggerated health claims.  In fact, Marketing Land reported, "Facebook announced on Tuesday it has made ranking updates to its News Feed algorithm, aiming to reduce posts that contain exaggerated or sensation health claims, as well as […]

Update on the Instagram Explore ads

Have you heard that Instagram is going to have ads on its Explore feature? AdAge said, "The sponsored posts are not visible in the top Explore gallery, which is the first page people see when they enter the section. The […]

Keep up with these Instagram trends

Is your Instagram on trend? First, make sure you are utilizing Instagram stories and making them interactive. Hootsuite said, "Questions, poll, countdown, and emoji-slider stickers don’t just prompt more engagement, they make Instagram Stories more sticky. In other words, people […]

What you should know about Instagram SEO

Are you using Instagram efficently?  Socioblend said, "Get ready to be searched by users, therefore add specific keywords in the bio to make the profile optimized for the searches. However, there is a limit of 150 characters for bio, still, […]

“Complete the look” on Pinterest

There's a valuable new feature on Pinterest! Marketing Land reported, "Pinterest has launched a new “Complete the Look” visual search tool that recommends relevant products in the home decor and fashion categories based on the context of scene. For example, […]

Ideas for your Instagram

We've all heard of writer's block – but a similar thing can also happen with Instagram! Keeping up posting often can be difficult when you run out of ideas.  For example, Later said, "People often think of quotes as good 'filler content' — […]

Facebook Watch showing significant growth

Facebook Watch is doing extremely well.  Variety reported, "Less than two years since its U.S. debut, Facebook Watch has amassed a global daily user base of 140 million, who spend an average of 26 minutes per day watching video, according to the […]

Facebook personalizing video content

Facebook has a new update for its video ranking algorithm. Marketing Land said, "Facebook has updated its video ranking algorithm to surface more video content routinely sought out by users and watched repeatedly, along with videos that keep people engaged for a […]