Link building is a critical element of any successful SEO strategy. It helps increase website credibility and visibility, which can increase traffic and leads. But not all link-building strategies are created equal.
It’s important to separate facts from fiction when it comes to link building, or you risk wasting your time and money on ineffective tactics that won’t positively impact your website.
This blog by Search Engine Land explores some myths and truths about link building to help guide you in the right direction.