When it comes to SEO, word count is a factor – but not the only one. At the end of the day, readers won't care how many words you have if your content isn't useful or engaging.
So instead of focusing on word count, focus on meeting users' needs. Write interesting content that’s relevant to what they're searching for. Portray your brand's personality and make sure your content is creative, informative, and well-structured. These elements will keep readers engaged and naturally drive more backlinks and SEO value.
Learn more about the impact of word count on SEO here.