Get the latest content news and updates related to branding, creation, curation and engagment written by our team of SEO experts who also curate and share relevant content strategies from other industry leading content marketing experts.
As with many things in life, content marketing is about a balance. On one hand, you want to really optimize for SEO so that you rank well and get visitors to your website! On the other hand, when those eyes […]
Not all content is the same! In fact, there are so many different types of content you could be using to drive traffic to your website. Here are three of those different kinds of content and how they help with […]
Have you heard the term "voice" when it comes to writing? It's important! The voice you write with sets the tone for how your writing is perceived. It's also what sets you apart! However, the voice in a piece of […]
There are a lot of trends on the rise for 2020, but interactive content could end up on top. Thee Digital reported, "91% of buyers are looking for more interactive content online and in 2020, content marketing will shift its focus […]
Are you with the trends? Digital marketing is all about staying current and putting out relevant content. Whether it's trendy topics or ways of sharing your content, here are some trends you should be aware of for this year. Conversational […]
Video is a valuable addition to any content marketing strategy. Not only is it engaging and multifunctional, video marketing is actually proven to increase conversions. Business.com reported, "According to a study from WowMakers, video on a landing page can increase conversion […]
2020 is the year to build up your brand! Don't know where to start? Looking for some fresh ideas? You're in the right place! Here are two brand building techniques to try this year. 1. Rethink your colors Is it […]
Many successful principles of marketing can be traced back to one thing: Psychology! Understanding how the brain works and how people make decisions will help you make those conversions. In this article, we will talk about using […]
So, you wrote a great piece of content. Don’t just let it sit there! You can do more with your content to help your website rank better and increase conversions. Today we have two great ways for […]
It's simple: you want to present yourself in the best light and psychology can help you do so. In reality you probably already do this. For example, you can strategically frame your content to influence how the reader sees you. […]
In some cases, ROI is an easy equation. Branding and design, however, can be a lot more difficult to measure. Instead of trying to isolate just branding or just design, you need to look at those things as part of […]
We should always be looking for ways to improve our content creation for better performance. In fact, there are a few things you can try today! For example, do you have a calendar? Have you looked at analytics? Both of […]
Let's start with the basics – content marketing is GOOD for increasing traffic! That's the whole point! However, certain content marketing strategies can actually hurt your SEO. That's why you want to make sure your strategy is solid. Don't: Stuff […]
The last thing you want your content to do is disappoint the reader. Think about it – they are clicking on the link for a reason. If they don't get what they were looking for, you've wasted their time! Content […]
There isn't one reason why content marketing is important, there are a ton of reasons! It can build brand authority, trust, and should be a vital part of your SEO strategy! Inside Small Business said, "Content marketing is about giving […]