Get the latest content news and updates related to branding, creation, curation and engagment written by our team of SEO experts who also curate and share relevant content strategies from other industry leading content marketing experts.
Social proof is an incredibly valuable marketing tool. Zest said, "Put simply, if we see proof from others that a product/service is high quality, we’re more likely to buy it ourselves." If you want to capitalize on social proof, establish yourself […]
Growing your business isn't all about finding new potential customers – it's also about keeping the ones you already reached. Capitalizing on FOMO – the fear of missing out – is one way to do this. Inc said, "The psychology of […]
Did you know that content curation can help with your email newsletters? Scoop it said, "Content curation can make your brand credible and fuel your growth over a long period of time. . . Curating an email newsletter is the act […]
Content creation can take up a lot of time – so become more efficient! First of all, don't skip out on quality to create more articles. Quality content is the most important thing! Make a calendar for yourself and stick […]
How do you use psychology to your advantage for conversions? First of all, start with the UX! People like websites that are easy to understand and navigate. It's also a good idea to not have too many options. Entrepreneur explained […]
Why Curate Content? Content curation is an effective way of populating a website or blog with high-quality content, developing relationships with leaders and influencers, and adding value to your brand and marketing strategy. But there are right ways and wrong […]
The phrase "content is king" is one of those cliches that remains stubbornly true no matter how many times it's repeated. Whether you have a blog, website or Facebook page, your content is what either draws or repels the readers […]
Why does content curation work so well? One reason is that it builds authority. Posicionarnos said, "People will know that if they seek information about your industry they can always trust content you have to help them." Another way content curation […]
How are content creation and content curation different? Content creation is original content completely from scratch. You think of the topics, the ideas, form the words, and create for your audience. Content curation involves sharing specific content that is relevant […]
What's next for content marketing? It's becoming more competitive, and algorithms on social sites are having a negative impact on organic reach. It's a lot more work these days to compete. Neil Patel recommends, "With your blog, you should consider […]
Colors have meaning. They inspire a feeling. Red is a very interesting color! It makes a statement, which can be great. However, it can also be connected to anger or negative emotions. Zest said, "Recognizing the two very different sides […]
You can create useful, relevant, and successful content! First, figure out what your goals are. Create content that will give you the most return toward the specific goals you want to reach! Work on brand awareness, SEO rankings, and conversions. […]
Let's be honest, when work gets busy content tends to be the first thing that gets pushed aside. The problem is, when is work not busy? How many times will content curation get pushed aside? Don't get stuck behind. Create […]
Marketing and psychology are deeply connected, and marketers can learn a lot from studies that have been conducted! For example, Regan’s Reciprocity Experiment showed us that, "If you provide something of value to your customers or your website visitors, they will […]
Building a successful and recognizable brand is never easy. As such, more and more companies are turning to the world of content marketing for assistance. When done well, content marketing is the perfect way to speak to provide your customer […]