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Many successful principles of marketing can be traced back to one thing: Psychology! Understanding how the brain works and how people make decisions will help you make those conversions. In this article, we will talk about using […]
So, you wrote a great piece of content. Don’t just let it sit there! You can do more with your content to help your website rank better and increase conversions. Today we have two great ways for […]
It's simple: you want to present yourself in the best light and psychology can help you do so. In reality you probably already do this. For example, you can strategically frame your content to influence how the reader sees you. […]
In some cases, ROI is an easy equation. Branding and design, however, can be a lot more difficult to measure. Instead of trying to isolate just branding or just design, you need to look at those things as part of […]
We should always be looking for ways to improve our content creation for better performance. In fact, there are a few things you can try today! For example, do you have a calendar? Have you looked at analytics? Both of […]
Let's start with the basics – content marketing is GOOD for increasing traffic! That's the whole point! However, certain content marketing strategies can actually hurt your SEO. That's why you want to make sure your strategy is solid. Don't: Stuff […]
The last thing you want your content to do is disappoint the reader. Think about it – they are clicking on the link for a reason. If they don't get what they were looking for, you've wasted their time! Content […]
There isn't one reason why content marketing is important, there are a ton of reasons! It can build brand authority, trust, and should be a vital part of your SEO strategy! Inside Small Business said, "Content marketing is about giving […]
Influencer marketing is everywhere. It seems to be growing exponentially! But, why is it so successful? Psychology says it's because of social proof. Forbes said, "According to research, when we feel pressure to conform to social expectations, our brains signal that […]
Did you know that over a third of companies in the United States don't have an employer brand strategy? Small Biz Trends reported, "More than two thirds or 39.8% don’t know enough about it to come up with an employer […]
Do you use the color black in your marketing? According to psychology, the color black can invoke feelings of elegance and luxury. It is known to be traditional, timeless, and powerful. Impact said, "Using black in support of additional elements […]
Content for SEO shouldn't just be about keywords – it also needs to have readability if it's going to perform well. Search Engine Journal reported, "In fact, details like these can mean the difference between a No. 1 ranking (or […]
Really good content has a few key qualities. First and foremost – it makes sense for your business and your customers. The content you create should work with your objectives and the people you are trying to reach. Good content […]
How many words should you be writing when creating content for your business? It depends. A good rule of thumb is to create content that is at least 500 words. However, word count actually isn't the most important aspect! Search […]
Do you use orange as one of your brand's colors? Considering it? The color orange is bold, and according to psychology is invokes a few emotions. Impact said, "In the marketing world, orange is often used to portray youth, playfulness, […]