When it comes to lead generation for any B2B business, what works for one might not work for another. For instance, the strategies used to generate leads for a SaaS company might not be effective for a digital marketing agency. […]
Creating content is a MUST if you own a business. But in an increasingly digitized world where attention is a prized asset, you don’t just create content for the sake of it. You need GREAT content to rise above the […]
Whether you’ve just built a new website for your website or revamped your old one, you need someone to provide a copy, or content, for all the pages. In fact, you might even be thinking about hiring someone outside of […]
What is your content doing for you? It’s well known that content is vital to search engine optimization, but content can also help you to strengthen your relationships with your customers. Today we will be breaking down four […]
As with many things in life, content marketing is about a balance. On one hand, you want to really optimize for SEO so that you rank well and get visitors to your website! On the other hand, when those eyes […]
Not all content is the same! In fact, there are so many different types of content you could be using to drive traffic to your website. Here are three of those different kinds of content and how they help with […]
Have you heard the term "voice" when it comes to writing? It's important! The voice you write with sets the tone for how your writing is perceived. It's also what sets you apart! However, the voice in a piece of […]
There are a lot of trends on the rise for 2020, but interactive content could end up on top. Thee Digital reported, "91% of buyers are looking for more interactive content online and in 2020, content marketing will shift its focus […]
Are you with the trends? Digital marketing is all about staying current and putting out relevant content. Whether it's trendy topics or ways of sharing your content, here are some trends you should be aware of for this year. Conversational […]
Video is a valuable addition to any content marketing strategy. Not only is it engaging and multifunctional, video marketing is actually proven to increase conversions. Business.com reported, "According to a study from WowMakers, video on a landing page can increase conversion […]
2020 is the year to build up your brand! Don't know where to start? Looking for some fresh ideas? You're in the right place! Here are two brand building techniques to try this year. 1. Rethink your colors Is it […]
Many successful principles of marketing can be traced back to one thing: Psychology! Understanding how the brain works and how people make decisions will help you make those conversions. In this article, we will talk about using […]
So, you wrote a great piece of content. Don’t just let it sit there! You can do more with your content to help your website rank better and increase conversions. Today we have two great ways for […]
It's simple: you want to present yourself in the best light and psychology can help you do so. In reality you probably already do this. For example, you can strategically frame your content to influence how the reader sees you. […]
In some cases, ROI is an easy equation. Branding and design, however, can be a lot more difficult to measure. Instead of trying to isolate just branding or just design, you need to look at those things as part of […]