Do you use the color black in your marketing?

Do you use the color black in your marketing?  According to psychology, the color black can invoke feelings of elegance and luxury. It is known to be traditional, timeless, and powerful.  Impact said, "Using black in support of additional elements […]

What makes good content?

Really good content has a few key qualities.  First and foremost – it makes sense for your business and your customers. The content you create should work with your objectives and the people you are trying to reach.  Good content […]

What does word count really mean for content curation

How many words should you be writing when creating content for your business?  It depends.  A good rule of thumb is to create content that is at least 500 words. However, word count actually isn't the most important aspect! Search […]

Marketing with the color orange

Do you use orange as one of your brand's colors? Considering it?  The color orange is bold, and according to psychology is invokes a few emotions.  Impact said, "In the marketing world, orange is often used to portray youth, playfulness, […]

The best tips and tricks for content creation

What do good content creators do?  For one, they create a sense of curiosity in their readers. The Next Web said, "The safest way to go about this is by splitting your piece of information into half and sharing the […]

How do you think about curating content?

Your approach and your strategy with curating content is a vital part of your SEO strategy.  Forbes said, "It can drive traffic to your website, encourage customers to sign up to your mailing list or even be the tipping point […]

A checklist for content creation

Do you ever wish you just had a checklist for creating content? We have good news! The Content Marketing Institute put together a great checklist with a lot of great tips! They said, "To use the checklist properly, get all […]

Best blogging for SEO

How do you blog better for SEO? The first step is to make sure you're actually writing for an audience, not an algorithm. Rise Up Writers said, "Write for people. That’s what really matters, and it’s the kind of thing search engines […]

Getting social proof to work for you

Social proof is an incredibly valuable marketing tool.  Zest said, "Put simply, if we see proof from others that a product/service is high quality, we’re more likely to buy it ourselves." If you want to capitalize on social proof, establish yourself […]

Keep your customers using FOMO

Growing your business isn't all about finding new potential customers – it's also about keeping the ones you already reached. Capitalizing on FOMO – the fear of missing out – is one way to do this. Inc said, "The psychology of […]