Using video in your content marketing strategy

Video is a valuable addition to any content marketing strategy.  Not only is it engaging and multifunctional, video marketing is actually proven to increase conversions.  Business.com reported, "According to a study from WowMakers, video on a landing page can increase conversion […]

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Two brand building techniques for 2020

2020 is the year to build up your brand! Don't know where to start? Looking for some fresh ideas? You're in the right place! Here are two brand building techniques to try this year.  1. Rethink your colors Is it […]

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Transforming and re-purposing your content

So, you wrote a great piece of content.    Don’t just let it sit there!   You can do more with your content to help your website rank better and increase conversions.    Today we have two great ways for […]

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The best psychology tricks to use in your blogs

It's simple: you want to present yourself in the best light and psychology can help you do so.  In reality you probably already do this. For example, you can strategically frame your content to influence how the reader sees you. […]

How to evaluate ROI in branding

In some cases, ROI is an easy equation. Branding and design, however, can be a lot more difficult to measure.  Instead of trying to isolate just branding or just design, you need to look at those things as part of […]

Not all content marketing is created equal

Let's start with the basics – content marketing is GOOD for increasing traffic! That's the whole point! However, certain content marketing strategies can actually hurt your SEO. That's why you want to make sure your strategy is solid.  Don't: Stuff […]

When content lets the reader down

The last thing you want your content to do is disappoint the reader.  Think about it – they are clicking on the link for a reason. If they don't get what they were looking for, you've wasted their time! Content […]

Do you use the color black in your marketing?

Do you use the color black in your marketing?  According to psychology, the color black can invoke feelings of elegance and luxury. It is known to be traditional, timeless, and powerful.  Impact said, "Using black in support of additional elements […]

What makes good content?

Really good content has a few key qualities.  First and foremost – it makes sense for your business and your customers. The content you create should work with your objectives and the people you are trying to reach.  Good content […]