Getting social proof to work for you

Social proof is an incredibly valuable marketing tool.  Zest said, "Put simply, if we see proof from others that a product/service is high quality, we’re more likely to buy it ourselves." If you want to capitalize on social proof, establish yourself […]

Keep your customers using FOMO

Growing your business isn't all about finding new potential customers – it's also about keeping the ones you already reached. Capitalizing on FOMO – the fear of missing out – is one way to do this. Inc said, "The psychology of […]

Becoming more efficient with content creation

Content creation can take up a lot of time – so become more efficient! First of all, don't skip out on quality to create more articles. Quality content is the most important thing! Make a calendar for yourself and stick […]

Work on those conversions

How do you use psychology to your advantage for conversions? First of all, start with the UX! People like websites that are easy to understand and navigate. It's also a good idea to not have too many options. Entrepreneur explained […]

5 Tips for Creating Compelling Online Content

The phrase "content is king" is one of those cliches that remains stubbornly true no matter how many times it's repeated. Whether you have a blog, website or Facebook page, your content is what either draws or repels the readers […]

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Why content curation works

Why does content curation work so well? One reason is that it builds authority. Posicionarnos said, "People will know that if they seek information about your industry they can always trust content you have to help them." Another way content curation […]

Content creation and curation are not the same thing

How are content creation and content curation different? Content creation is original content completely from scratch. You think of the topics, the ideas, form the words, and create for your audience. Content curation involves sharing specific content that is relevant […]

The future of content marketing

What's next for content marketing? It's becoming more competitive, and algorithms on social sites are having a negative impact on organic reach. It's a lot more work these days to compete.  Neil Patel recommends, "With your blog, you should consider […]

How to use red in marketing

Colors have meaning. They inspire a feeling.  Red is a very interesting color! It makes a statement, which can be great. However, it can also be connected to anger or negative emotions. Zest said, "Recognizing the two very different sides […]

Time management and content creation

You can create useful, relevant, and successful content! First, figure out what your goals are. Create content that will give you the most return toward the specific goals you want to reach! Work on brand awareness, SEO rankings, and conversions.  […]

Finding time in your schedule for content

Let's be honest, when work gets busy content tends to be the first thing that gets pushed aside. The problem is, when is work not busy? How many times will content curation get pushed aside? Don't get stuck behind. Create […]

How marketing and psychology are deeply connected

Marketing and psychology are deeply connected, and marketers can learn a lot from studies that have been conducted!  For example, Regan’s Reciprocity Experiment showed us that, "If you provide something of value to your customers or your website visitors, they will […]