Your online presence is a core component of your brand identity and can be a powerful tool for connecting with customers. Think of it as an extension of your company that includes everything from your website to your social media accounts, customer reviews, and more.
Creating and maintaining an effective online presence requires a thoughtful and strategic approach, from actively managing your digital platforms to meaningfully engaging with customers.
Check out this article by Experian for some key tips to create a strong online presence for your brand.
